Vision, Culture, & Image Assessment
It’s hard to read the label from inside the bottle. Every leader needs a trustworthy perspective on the health of their organization’s brand. This confidential assessment offers a snapshot of your brand’s strategic alignment in under 10 minutes. Answer just 15 questions and your results will be instantly emailed to you.
This assessment may help you decide to:
- address alignment challenges within your leadership team
- evaluate your strategic priorities
- reposition or rebrand
- reimagine the story you are telling internally and externally
Purpose
To identify gaps between your organization’s Vision, Culture and Image (VCI) and assess your clarity within each dimension. When closely aligned, these dimensions reinforce trust and brand integrity.
Who finds these insights most valuable?
Leaders of organizations fighting to stay relevant in an evolving marketplace.
Basis of Research
This evidence-based assessment is backed by 35 years of brand research conducted by Dr. Mona Amodeo and builds on the Corporate Branding Toolkit developed by Dr. Mary Jo Hatch and Dr. Majken Schultz.
